Strategic advisory · Private Equity
We bring the demand-side consumer perspective that completes commercial due diligence in mid-market deals across Iberia, mitigating risk and accelerating value creation.
Who we are
Melkart Advisors is a boutique strategic advisory firm specialised in sectors where consumer decisions define asset value.
We work with investment teams that recognise the weight of classical financial and commercial analysis, but seek an additional layer: a rigorous reading of real demand. Our natural fit is at the point of thesis formation and the critical milestones of the value creation plan.
Why Melkart
The conventional investment process spends months on the business and the market — but the consumer voice is typically underrepresented, or considered only once the investment thesis is already closed.
Our value proposition is straightforward: stress-test and validate the critical growth hypotheses of the business plan against the consumer, completing the CDD with the perspective it is otherwise missing.
The benefits for the PE fund:
Risk-reduction. Lower exposure to unvalidated growth assumptions before capital is committed.
More accurate value assessment. A business plan tested against real consumer demand, not management projections alone.
Faster decisions. A clear, evidence-based go/no-go view that shortens the diligence timeline.
Our role
Our clients turn to Melkart at three stages across the investment cycle.
Pre-deal. When the thesis depends on a consumer read that the CDD alone cannot resolve: brand defensibility, loyalty, willingness to pay, perception versus alternatives.
During the deal. As a targeted input to investment committees, stress-testing critical hypotheses, or selective validation of business plan assumptions.
Post-deal and value creation plan. Supporting the fund team and management in decisions where consumer response defines the upside: launches, repositionings, expansion, brand integration.
How we do it
Three pillars underpin every engagement.
Rigor. A hypothesis-driven methodology, calibrated to your thesis and deal phase; from pre-LOI screening to post-close value creation.
Access. First-party access to Iberian consumer and category data: primary research, and category experts.
Network. A curated network of industry experts, engaged to turn consumer signal into a clear go/no-go view or value-creation lever.
Sectors
We concentrate our practice in segments where consumer intelligence materially changes the investment decision.
Consumer food products, ingredients, agri-food value chain.
Specialist distribution, FMCG, consumer durables, hospitality.
Consumer health, cosmetics, personal care, wellness.