Team

A firm deliberately compact.

The team that signs the proposal is the one that builds the value of the deliverable. No unnecessary layers between the client and the analysis.

Operating model

Boutique by conviction, not by size.

We operate with a lean founding structure and a network of sector experts with whom we collaborate on an ad-hoc basis when the engagement requires it. This model allows us to maintain seniority in every client interaction and size each engagement to the real weight of the decision it supports.

75+
Years of combined experience
15+
Markets covered
3
Sectors of specialism

Founding partners

Who signs the work.

Tello Villarrubia

Tello Villarrubia

Managing Partner

Tello Villarrubia

Managing Partner

Over 25 years of professional experience in multinationals across consumer knowledge, strategy, and innovation.

He has successfully led global projects in more than 30 countries in the Consumer and Retail sectors, with impact and influence at CEO and board level.

Previously worked in consulting, strategic and sector analysis in the Iberian market.

PDD IESE · MBA EOI · BSc Economics, Univ. Valladolid.
LinkedIn
M Founding partner

Coming soon

Partner

Coming soon

Partner

Profile in process of joining.

To be updated.
Jorge Jiménez

Jorge Jiménez

Partner

Jorge Jiménez

Partner

Executive with over 20 years of experience in FMCG, strategy, value creation, and business optimisation.

He has led Insights, Strategic Planning, and Portfolio Management functions at multinationals, with more than 15 years of experience in the Nordic countries.

Extensive track record identifying growth opportunities, improving investment allocation, and supporting senior decision-making across multiple markets.

His experience combines corporate leadership, market research, and strategic consulting.

Bachelor's in Economics, Univ. Alcalá.
LinkedIn

Expert network

Depth when the engagement demands it.

We work with a selected network of sector experts — retail, consumer, food service, health — whom we bring in selectively when the nature of the engagement justifies it.